FOUR REFERENCE IMAGES.
FIVE SPOTS.
ONE AGENCY.
Digital Echometry
www.digitalechometry.com
— THE STARTING POINT —
THE BRIEF
McDonald's Pakistan.
A multi-segment campaign.
01 / 09
Reference 1 Reference 2 Reference 3 Reference 4
THE INPUT
Four reference images.
That's all we were given.
02 / 09
THE CHALLENGE
  • →Five spots, five personas
  • →Character consistency across every shot
  • →Lip-sync that holds in English AND Urdu
  • →Production quality. ~0% hallucinations.
03 / 09
THE PIPELINE
From four references to five films.
THE PIPELINE
01
Story
Scene-by-scene
second-by-second board
02
Image Lock
Character +
scene anchors
03
Video Generation
Right model.
Right shot.
04
Color
DaVinci grade
to broadcast spec
05
Edit
Premiere + AE
Reel pacing
Nano Banana Pro Flux GPT Image Veo Kling Sora Seedance Higgsfield Grok
Higgsfield Business Plan · per-shot model selection
Five tools. One taste.
SPOT 01 / 05 · 0:45
The Real One
The campaign anchor.
Introducing the character that carries every spot in the campaign.
Higgsfield Veo Nano Banana Pro
04 / 09
OPENING · CHARACTER REVEAL
SPOT 01 · THE REAL ONE
Image lock: Nano Banana Pro → Veo
0:45
SPOT 02 / 05 · 0:34
2 AM Cravings
For the night owls.
Students. Late-shifters. Anyone the kitchen forgot.
Kling Sora Flux
05 / 09
NIGHT INTERIOR · MOOD SET
SPOT 02 · 2 AM CRAVINGS
Flux: low-light reference lock
0:34
SPOT 03 / 05 · 0:34
Doesn't Let You Starve
While Working
For the working class.
Desks, deadlines, and a real meal in between.
Seedance Veo GPT Image
06 / 09
WORK ENVIRONMENT
SPOT 03 · DOESN'T LET YOU STARVE
GPT Image: scene reference lock
0:34
SPOT 04 / 05 · 0:35
Who Delivers Joy
To Your Life
For everyone, every age.
The emotional center of the campaign.
Higgsfield Veo Nano Banana Pro DaVinci
07 / 09
OPENING · EMOTIONAL TONE
SPOT 04 · WHO DELIVERS JOY
Color grade: DaVinci warm pass
0:35
SPOT 05 / 05 · 0:36
Saves the Day
For the problem-solvers.
The hero moment that closes the campaign.
Grok Veo Higgsfield AE
08 / 09
PROBLEM SETUP
SPOT 05 · SAVES THE DAY
Grok · scene composition
0:36
WHY IT WORKS
Three things to notice.
Ultra-realistic lip-sync.
English AND Urdu. No fallback.
Character consistency.
Across five spots. Across six models.
~0% hallucinations.
Production-grade. Frame by frame.
This is what AI-native production looks like.
When the craft holds.
Digital Echometry
Digital Echometry
www.digitalechometry.com
hello@digitalechometry.com
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Digital Echometry × McDonald's Pakistan · Portfolio v01